100%, TBWA, Ambassadors en Wefilm grote winnaars Dutch Creativity Awards 2024

100% en TBWA zijn bij de Dutch Creativity Awards 2024 dik in de prijzen gevallen. 100% viel het hardst in de prijzen en TBWA het meest.

100% is het bureau dat tot voor kort door de wereld ging onder de naam HALAL. Een opvallende controversiële naam, die werd ingeruild voor een naam aan de andere kant van het spectrum: onopvallend en saai en in zoekmachines lastig te vinden - maar daar gaat het in dit bericht niet om.

Culers del Món

Goed, 100% werd de grote winnaar van Dutch Creativity Awards 2024. Het bureau won 11 lampen, waarvan een aantal als mede-producent. De grote winnende campagne was Culers del Món voor Nike, Patta en Barça.

Deze campagne won de Grand Prix en de ADCN Members Award. Dit tot grote verrassing van de vier mensen van 100% die naar de uitreiking van de Dutch Creativity Awards waren gekomen en zo te horen ook tot grote verrassing van het publiek.

Eerder op de avond leek het er nog op dat het voor wat betreft de echte hoofdprijzen zou gaan tussen Ken je borsten van TBWA\NEKOBO en Stukje van Mij van Dentsu Creative en Wefilm voor KPN.

TBWA\NEBOKO won 10 lampen voor 5 verschillende projecten. Ambassadors was betrokken bij 14 lampen, waaronder de winnende campagne van 100%. En Amp.Amsterdam, onderdeel van Ambassadors, was nog eens betrokken bij 12 lampen, waaronder Stukje van Mij.

Wefilm was betrokken bij 10 lampen.

ADCN

De ADCN liet ook nog van zich horen met interessante mededelingen. Eerste was dat het ADCN Jaarboek weer terugkomt. Dat nieuws werd in de zaal met instemming ontvangen. Tweede was dat ADCN meer gaat inzetten op lidmaatschap. Zo zullen in de toekomst verschillende events alleen toegankelijk zijn voor ADCN leden.

GRAND PRIX

LAMP | Black
ENTRY | Culers del Món
FOR | Patta, F.C. Barcelona
BY | Nike 100%, Paul Geusebroek, Patta, Nike
WITH | Iconoclast, The Back Lot, Cabin, Ambassadors, Crabsalad, Sauvage Sound

ADCN MEMBERS AWARD

LAMP | Gold
ENTRY | Culers del Món
FOR | Patta, F.C. Barcelona
BY | Nike 100%, Paul Geusebroek, Patta, Nike
WITH | Iconoclast, The Back Lot, Cabin, Ambassadors, Crabsalad, Sauvage Sound

Advertising — Activations & Brand PR

LAMP | Bronze
ENTRY | Stukje van Mij
FOR | KPN Nederland
BY |  Dentsu Creative Amsterdam, Wefilm
WITH | Amp.Amsterdam, HPB | Het PR Bureau, Mindshare / Wefilm Media

Bronze | #mygirlwithapearl Mauritshuis Mauritshuis Nationale Nederlanden

Bronze | Mammoth Meatball Vow, Australia’s largest cultured meat company VML Naturalis, Wefilm, Amp.Amsterdam, Ambassadors, BCW Global, Monwest

Advertising — Culture

LAMP | Silver
ENTRY | Culers del Món
FOR | Patta, F.C. Barcelona
BY | Nike 100%, Paul Geusebroek, Patta, Nike
WITH | Iconoclast, The Back Lot, Cabin, Ambassadors, Crabsalad, Sauvage Sound

Advertising — Digital

LAMP | Bronze
ENTRY | Order That Scene
FOR | McDonald’s Netherlands
BY |  TBWA\NEBOKO
WITH | TBWA\X, 51North, Studio Beng Beng & OMD

Bronze | A Pizza To Die For Big Americans pizza Being There LocoMoto - THNDR - Filmmaker Edwin Stevens - EssenceMediacom

Advertising — Entertainment

LAMP | Silver
ENTRY | Order That Scene
FOR | McDonald’s Netherlands
BY |  TBWA\NEBOKO
WITH | TBWA\X, 51North, Studio Beng Beng & OMD

LAMP | Bronze
ENTRY | Culers del Món
FOR | Patta, F.C. Barcelona
BY | Nike 100%, Paul Geusebroek, Patta, Nike
WITH | Iconoclast, The Back Lot, Cabin, Ambassadors, Crabsalad, Sauvage Sound

Bronze | Zalando x Top Notch — Class of ’23 Zalando Netherlands Home, Het Buro, Top Notch Piet Oosterbeek

Advertising — Experiential

Bronze | Getaway Island McDonald’s Nederland TBWA\X TBWA\NEBOKO, 51North, Colorbleed –

Advertising — Film & Video

LAMP | Silver
ENTRY | Model Crashes
FOR | ProRail
BY | Media.Monks
WITH | 5 A.M. Studios

LAMP | Silver
ENTRY | Join the flip side 2 
FOR | Samsung
BY | Wieden + Kennedy Amsterdam

LAMP | Silver
ENTRY | Culers del Món
FOR | Patta, F.C. Barcelona
BY | Nike 100%, Paul Geusebroek, Patta, Nike
WITH | Iconoclast, The Back Lot, Cabin, Ambassadors, Crabsalad, Sauvage Sound

LAMP | Bronze
ENTRY | Stukje van Mij
FOR | KPN Nederland
BY |  Dentsu Creative Amsterdam, Wefilm
WITH | Amp.Amsterdam, HPB | Het PR Bureau, Mindshare / Wefilm Media

Bronze | HEMA Siepie & Takkie HEMA Hotel L’Amour Better Call Sol, Roel Boorsma, Studio WhooHoo!

Bronze | Sloopmelk Wakker Dier Howdy Amsterdam, All Heads on Deck 100%, Planet X, Ambassadors, Café Society

Bronze | De VakantieDiscounter, they understand Christmas holidays dé VakantieDiscounter INDIE Amsterdam –

Bronze | Einde van de wereld OHRA Joe Public Amsterdam Holy Fools, Mindshare –

Advertising — Entertainment

Silver LAMP | Silver
ENTRY | Order That Scene
FOR | McDonald’s Netherlands
BY |  TBWA\NEBOKO
WITH | TBWA\X, 51North, Studio Beng Beng & OMD That Scene McDonald’s Netherlands TBWA\NEBOKO TBWA\X, 51North, Studio Beng Beng & OMD

LAMP | Bronze
ENTRY | Culers del Món
FOR | Patta, F.C. Barcelona
BY | Nike 100%, Paul Geusebroek, Patta, Nike
WITH | Iconoclast, The Back Lot, Cabin, Ambassadors, Crabsalad, Sauvage Sound

Bronze | Zalando x Top Notch — Class of ’23 Zalando Netherlands Home, Het Buro, Top Notch Piet Oosterbeek

Advertising — Experiential

Bronze | Getaway Island McDonald’s Nederland TBWA\X TBWA\NEBOKO, 51North, Colorbleed

Advertising — Film & Video

LAMP | Silver
ENTRY | Model Crashes
FOR | ProRail
BY | Media.Monks
WITH | 5 A.M. Studios

Silver Join the LAMP | Silver
ENTRY | Join the flip side 2 
FOR | Samsung
BY | Wieden + Kennedy Amsterdam side 2 Samsung Wieden + Kennedy Amsterdam

LAMP | Bronze
ENTRY | Stukje van Mij
FOR | KPN Nederland
BY |  Dentsu Creative Amsterdam, Wefilm
WITH | Amp.Amsterdam, HPB | Het PR Bureau, Mindshare / Wefilm Media

Bronze | HEMA Siepie & Takkie HEMA Hotel L’Amour Better Call Sol, Roel Boorsma, Studio WhooHoo!

Bronze | Sloopmelk Wakker Dier Howdy Amsterdam, All Heads on Deck 100%, Planet X, Ambassadors, Café Society

Bronze | De VakantieDiscounter, they understand Christmas holidays dé VakantieDiscounter INDIE Amsterdam –

Bronze | Einde van de wereld OHRA Joe Public Amsterdam Holy Fools, Mindshare –

Advertising — Influencer & Brand Partnerships

LAMP | Silver
ENTRY | Stukje van Mij
FOR | KPN Nederland
BY |  Dentsu Creative Amsterdam, Wefilm
WITH | Amp.Amsterdam, HPB | Het PR Bureau, Mindshare / Wefilm Media

LAMP | Silver
ENTRY | Zalando x Top Notch — Class of ‘23 
FOR | Zalando Netherlands
BY | Home, Het Buro, Top Notch
WITH | Piet Oosterbeek

Bronze | Oakley — Stream Raids Oakley LePub Amsterdam Prodigious, Global Esports, Influencers (Scump, Shotzzy, Chica, Mimi, and ShahZaM

Advertising — Integrated

Bronze | AI Flunked Randstad Dentsu Creative Amsterdam WeFilm, Massive Music, Het Kleurlokaal, The Compound

Bronze | AFC Ajax — Silence Social Hate AFC Ajax One:Nil Freshmen Media, HPB | Het PR Bureau, GraphicHunters

Advertising — Outdoor

LAMP | Silver
ENTRY | Puberboard
FOR | Kluun
BY | Joe Public Amsterdam
WITH | Joe Public Shoot

LAMP | Bronze
ENTRY |  DE LOTERIJ DIE JE NIET WIL WINNEN
FOR | Ministerie van Infrastructuur en Waterstaat
BY | Cheil Benelux
WITH | Ovide Agency, Amp.Amsterdam

LAMP | Bronze
ENTRY | Ken je borsten
FOR | Alexander Monro Ziekenhuis, The Breast Care Foundation
BY |  TBWA\NEBOKO & TBWA\X
WITH | Ovide Agency, EssenceMediacom 

Advertising — Podcasting

Silver Sinterklaas en de Vergetelnoot Bol DEPT® De Club van Sinterklaas

Advertising — Print & Editorial

Bronze | Workout Music Sennheiser Ogilvy Amsterdam Wolf Credo Productions, Ale Burset Photography, Group M

Advertising — Social Content

LAMP | Silver
ENTRY | AFC Ajax — Silence Social Hate
FOR | AFC Ajax
BY | One:Nil
WITH |  Freshmen Media, HPB | Het PR Bureau, GraphicHunters

Advertising — Strategy

Bronze | #beterinternet KPN Nederland Dentsu Creative Amsterdam, Wefilm HPB | Het PR Bureau, Mindshare / Wefilm Media, Amp.Amsterdam

Bronze | Redefining Retirement for Brand New Day Brand New Day Springbok 100%, Andreas Pasvantis, MassiveMusic

Design — Branding

Bronze | Utah Jazz 50th season Utah Jazz Studio Dumbar/DEPT® –

Design — Graphic

LAMP | Silver
ENTRY | Ken je borsten
FOR | Alexander Monro Ziekenhuis, The Breast Care Foundation
BY |  TBWA\NEBOKO & TBWA\X
WITH | Ovide Agency, EssenceMediacom 

Design — Packaging & Product

Bronze | Brouwerij ’t IJ — Gouden IJ Special Edition Brouwerij ’t IJ Positivity Branding –

Design — Social Design

Bronze | Bouw Box ABN AMRO (ink). Social Design –

Design — Spatial

Bronze | Food for Thought Het Scheepvaartmuseum Kummer & Herrman Kadir van Lohuizen, Fiction Factory

Bronze | Goals for Equality ING Nederland TBWA\NEBOKO Bandit Amsterdam, MAKE, Tribe Music, Coopr, Initiative, Massive Music

Design — Website

Bronze | The Lotus Personal Showroom Lotus Cars Europe code d’azur Boris Acket & Mayster

Craft — Animation & Motion Design

LAMP | Silver
ENTRY | Groene Bedoelingen
FOR | ASN Bank
BY |  Ambassadors
WITH |  Selmore

LAMP | Silver
ENTRY | Eerlijk waar?! — aflevering 1 
FOR | Cosumentenbond
BY | Xerxes Heirman, Fabio Verhelst (Shop Around) & N=5 
WITH | Klevr Sounddesign

Bronze | Tylko: Furniture that fits. For people that don’t. Tylko Studio Dumbar/DEPT® Grey

Craft — Art Direction

LAMP | Silver
ENTRY | Ken je borsten
FOR | Alexander Monro Ziekenhuis, The Breast Care Foundation
BY |  TBWA\NEBOKO & TBWA\X
WITH | Ovide Agency, EssenceMediacom 

Craft — Audio Editing & Sound Design

LAMP | Bronze
ENTRY | Culers del Món
FOR | Patta, F.C. Barcelona
BY | Nike 100%, Paul Geusebroek, Patta, Nike
WITH | Iconoclast, The Back Lot, Cabin, Ambassadors, Crabsalad, Sauvage Sound

Craft — Cinematography

LAMP | Silver
ENTRY | Culers del Món
FOR | Patta, F.C. Barcelona
BY | Nike 100%, Paul Geusebroek, Patta, Nike
WITH | Iconoclast, The Back Lot, Cabin, Ambassadors, Crabsalad, Sauvage Sound

Bronze | We know our place in the world Air France KLM Martinair Cargo Christiaan van Leeuwen Ambassadors, Bruut Amsterdam, Soundsright, Timo Ottevanger

Bronze | Goat Organic Apparel — Global Warming Socks Goat Organic Apperal Tjerk Muilwijk Freshmen Media, Lemon Scented Tea

Craft — Colour Grading

LAMP | Silver
ENTRY |  I Don’t Know Where to Start
FOR | Partizan and Sharif Abd el Mawla
BY | Amy Besate, Ambassadors
WITH | Partizan, Sevdaliza

Bronze | Culers del Món Patta, F.C. Barcelona, Nike Laurens Orij, Crabsalad 100%

Craft — Copy

LAMP | Silver
ENTRY | BridgeFund. Daar zit je dan. Met je ton op de bank
FOR | BridgeFund
BY | Sikko Gerkema, Ceci n’est pas un bureau

Bronze | Schaamteloos vakantie vieren, doe je bij Natuurhuisje Natuurhuisje / Nature House Gardeners - Elisa Kraal, Ferdy Joosen, Nikki de la Rambelje Sticky Stuff, Fauve Bouwman; Studio Grizzly; Out of Home Masters

Craft — Editing

Bronze | Toyota ‘Een Toyota rijd je nooit alleen voor jezelf’ Toyota Martin Heijgelaar – Editors Pink Rabbit - Rogier Hesp x Ismael ten Heuvel, DDB Amsterdam

Craft — Film Direction

LAMP | Gold
ENTRY | Culers del Món
FOR | Patta, F.C. Barcelona
BY | Nike 100%, Paul Geusebroek, Patta, Nike
WITH | Iconoclast, The Back Lot, Cabin, Ambassadors, Crabsalad, Sauvage Sound

LAMP | Silver
ENTRY | Stukje van Mij
FOR | KPN Nederland
BY |  Dentsu Creative Amsterdam, Wefilm
WITH | Amp.Amsterdam, HPB | Het PR Bureau, Mindshare / Wefilm Media

Bronze | OHRA — Flat Earth OHRA Jelle de Jonge, Holy Fools Joe Public

Bronze | Sos Kinderdorpen — Unintended Superheroes SOS Kinderdorpen Rogier Hesp Kamiel Doens (DOP), Wenneker (Production), BBDO (Agency)

Craft — Illustration & Typography

LAMP | Silver
ENTRY | Ken je borsten
FOR | Alexander Monro Ziekenhuis, The Breast Care Foundation
BY |  TBWA\NEBOKO & TBWA\X
WITH | Ovide Agency, EssenceMediacom 

LAMP | Silver
ENTRY | Keti Koti
FOR | The Black Archives Amsterdam
BY | BUCK 
WITH | Utopi Studio

Bronze | Raise your voice for gender equality Oxfam Novib Springbok Umlaut, Xaviera Altena

Craft — Music

Silver EXILES Adidas & Hamcus Maurits Verwoerd –

LAMP | Bronze
ENTRY | Stukje van Mij
FOR | KPN Nederland
BY |  Dentsu Creative Amsterdam, Wefilm
WITH | Amp.Amsterdam, HPB | Het PR Bureau, Mindshare / Wefilm Media

Bronze | AvroTros 100 years AVROTROS AMP Amsterdam, Meis (vocal), Wende (original) INDIE Amsterdam

Bronze | L’occitane Holiday Campaign 2023 L’Occitane MassiveMusic MyGosh, Lana Senaoui –

Craft — Photography

Bronze | Dutch National Opera and Ballet Dutch National Opera and Ballet Marta Syrko Frenchman gallery

Craft — Production Design

Bronze | Eurojackpot Eurojackpot Jeroen Mol, Hazazah Film and Photography TBWA

Bronze | Model Crashes ProRail 5 A.M. Studios & Media.Monks

Craft — Visual Effects

Bronze | No Going Back | World of Tanks Wargaming Glassworks 100%, CUBO

Next — Impact

LAMP | Silver
ENTRY | #beterinternet
FOR | KPN Nederland
BY | Dentsu Creative Amsterdam, Wefilm
WITH | HPB | Het PR Bureau, Mindshare / Wefilm Media, Amp.Amsterdam

LAMP | Bronze
ENTRY | Ken je borsten
FOR | Alexander Monro Ziekenhuis, The Breast Care Foundation
BY |  TBWA\NEBOKO & TBWA\X
WITH | Ovide Agency, EssenceMediacom 

Bronze | Mammoth Meatball Vow, Australia’s largest cultured meat company VML Naturalis, Wefilm, Amp.Amsterdam, Ambassadors, BCW Global, Monwest

Next — Innovation

LAMP | Bronze
ENTRY | AFC Ajax — Silence Social Hate
FOR | AFC Ajax
BY | One:Nil
WITH |  Freshmen Media, HPB | Het PR Bureau, GraphicHunters

Bronze | Mammoth Meatball Vow, Australia’s largest cultured meat company VML Naturalis, Wefilm, Amp.Amsterdam, Ambassadors, BCW Global, Monwest

Next — Passion Project

LAMP | Gold
ENTRY | Luka, doe eens normaal!
FOR | Leerkrachten en ouders
BY | Courtside Agency: Esther van Brakel
WITH | Vincent Sapthu, Maaike Spits, Joëlle Strijk

LAMP | Silver
ENTRY | The Palestinian Dream
BY | Donnya Zidan, Esther Bax, Farah Abdi, Eef Baggermans & 60 filmmakers and creatives, Oxfam Novib

LAMP | Silver
ENTRY | Child of Sin — Kovacs & Till Lindemann
FOR | Kovacs & Till Lindemann
BY | Ismael ten Heuvel, Martijn van Broekhuizen, Chiem Houwelingen

Bronze | Loving you – Basha de Bruijn Myrthe Mosterman, Nayim Saati, Emma Sullivan, De Grot

Next — Student

LAMP | Silver
ENTRY | LINQ
BY | Lique Geraedts, Rude Geurts (Fontys Eindhoven)

Next — Talent

LAMP | Silver
ENTRY | Ken je borsten
FOR | Alexander Monro Ziekenhuis, The Breast Care Foundation
BY |  Hannah Sterke & Nina Mispelblom Beyer
WITH | TBWA\NEBOKO & TBWA\X, Ovide Agency, EssenceMediacom

Next — Young Directors

LAMP | Gold
ENTRY | Ceasefire – Trilogy 
BY | Amir Zaza
WITH | Tonko Bossen, Frank de Kok – Holy Fools

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