Marketing Report
Nielsen Global Connect, 1010data partnership targets retailers and manufacturers

Nielsen Global Connect, 1010data partnership targets retailers and manufacturers

Nielsen Global Connect and 1010data have unveiled a new initiative that will allow them develop and commercialize solutions targeting retailers and manufacturers in a bid to assist them better in better understanding the daily sales, supply chain and on the shelf availability/out of stock positions at brick and mortar stores.

To bolster this partnership, the two companies have invested in a joint program office to determine a solution roadmap, product development, go-to-market activities, professional services offerings and client experience teams. 

This announcement rides on the success of both companies collaborating to deliver a cloud-based analytics platform in support of Sam’s Club’s MADRID, Member Analysis, Data Reporting and Insights Domain, initiative that enables over 1,000 Sam’s Club buyers and trading partners to drive optimal consumer product performance within its stores. To date, MADRID has empowered over 850 clients and 2,400 users.

Jay Dennis, Executive Vice President, U.S. Retail Division, Nielsen “Nielsen has already successfully partnered with 1010data on multiple new client engagements, making this move a natural evolution. Our unique Nielsen data streams along with retailers’ daily sales data will be fully accessible through 1010data’s platform so that retailers and their supplier ecosystems can be more adaptive to changing markets—something we know is particularly important during COVID-19 and the post-pandemic business environment.”

Inna Kuznetsova, interim CEO, 1010data: “In recent memory, there’s never been a business environment that’s shifted so quickly and lurched so unpredictably as the one we are currently facing. Navigating through present and post-pandemic consumer behavioral changes, retailers and consumer goods manufacturers that are able to base their strategies on analytics and insights offered by granular, continuously updated data sets, are the ones most likely to succeed. Nielsen and 1010data powerfully bring together those much-needed data and analytics tools, which enable tighter collaboration between retailers and their trading communities. Our partnership’s initial enterprise offering was adopted by one of the world’s leading retailers, and we look forward to continuing our practice of client-centered innovation.”

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