Marketing Report
Procter & Gamble, Cargill partner on greener alternatives in the personal care space

Procter & Gamble, Cargill partner on greener alternatives in the personal care space

Consumer goods multinational Procter & Gamble has granted Cargill an exclusive license that will allow Cargill to further develop a technology that was first tested at P&G corporate research and development labs that converts lactic acid into bio-based acrylic acid. This innovation marks a pivotal step in shifting everyday goods to be made from annually renewable crops.

With this new arrangement, Cargill will also commercialize this technology, so that it can ultimately be incorporated in a range of applications from superabsorbent polymers in absorbent hygiene products to thickeners in household paints and beyond. The use of bio-based acrylic acid is estimated to reduce greenhouse gas (GHG) emissions and contribute to greener products for years to come – something that is important to a range of stakeholders, including consumers and business leaders.

Dr. Annie Weisbrod, Principal Scientist, Environmental Stewardship & Sustainability, Procter & Gamble: “This new technology demonstrates that we can leverage the best materials science with new bio-based solutions to deliver sustainable innovation in consumer goods production. By investing in advancing bio-based solutions, we can and will help reduce the carbon footprint of various industries. This is consistent with P&G’s stated Ambition 2030 sustainability goals to look to new, renewable sources of raw materials for conversion into everyday products.”

P&G scientists were recently announced as winners of the American Chemical Society (ACS) 2020 Award for Affordable Green Chemistry for this groundbreaking proprietary technology. While the conversion technology is considered a breakthrough, it will take several more years of development before impacting consumer products in the marketplace.

Asheesh Choudhary, global business development director, Cargill’s bioindustrial business. “Manufacturers and brand owners have been seeking viable pathways to bio-based acrylic acid to reduce the environmental impact, and P&G’s conversion technology brings us closer to a solution.”

Dr. Jill Zullo, strategic marketing and innovation leader, Cargill’s bioindustrial business “We are thrilled that P&G granted Cargill an exclusive license to this technology that converts lactic acid into bio-acrylic acid. By using annually renewable crops, we’ll be able to contribute to farmer prosperity while delivering more renewable solutions that are estimated to have less than half the GHG footprint versus the petroleum-based equivalent.”

www.pg.com

www.cargill.com

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