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[Amp.Amsterdam Podcast] Alex Bennett-Grant: podcast

[Amp.Amsterdam Podcast] Alex Bennett-Grant: "The full service creative agency is dead"

In this episode Executive Creative Director Diederik van Middelkoop of Amp.Amsterdam sits down with We Are Pi's Chief Pirate Officer (CEO) Alex Bennett-Grant. They discuss how We Are Pi has developed over the past years, how independence and change are at the heart of the company, and being actively involved in the PlusPlusOne initiative.

Alex Bennett-Grant: "When I look at creative agencies as being in between brand and media production I would say that the full service creative agency is dead. Because anything that is middle ground is dead. In its ashes there are two things I see. It is either going towards performance media, connecting content with media and programmatic or it is going upstream towards consultancy. Creativity has to choose where it wants to go..."

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