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Al bijna 23 jaar geleden richtte Aart Lensink, begonnen als journalist, LVB Content Marketing op dat opdrachtgevers op vier terreinen helpt: strategie, content, distributie en conversie. Met zo'n lange carriere in ons vakgebied achter de rug

Lynnette Luna, Principal Analyst at GlobalData: “Facebook’s missed expectations on revenues and user growth and management’s warning that revenue growth rates would decelerate in the next two quarters, likely reflect more than one market trend. Facebook is finally feeling some pressure from its bad publicity around data privacy"

On the surface, AdWords and Facebook seem almost exactly alike. But when you dive into how each platform serves ads, the audiences, and where each platform lies in the consumer decision journey, you realize they could not be more different