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MediaCom is per 1 januari 2021 aangesteld als het wereldwijde bureau voor taxidienst Uber. MediaCom is al in de Verenigde Staten en Australië het mediabureau voor Uber en breidt hiermee ook voor de rest van de werel uit waaronder Europa

GroupM U.K., WPP’s media investment group, has announced that all five of its U.K. agencies plus GroupM U.K. and Xaxis U.K. have been awarded Gold Standard Certification 2.0 from the IAB. 

Global marketing communications agency, Wunderman Thompson, a subsidiary of WPP, has acquired French customer experience consultancy firm Velvet Consulting.

A new report has put to question the dominant perception that young people are care-free, thoughtless and irresponsible revealing that today’s teenagers are indeed well informed and socially aware.

MediaCom en Towel hebben, in opdracht van Audi Nederland, een campagne voor de nieuwe Audi A3 Sportback ontwikkeld. Valerio Zeno en Shelly Sterk zijn gevraagd om ieder op eigen wijze een social commercial te maken

WPP’s media investment group Group M has launched a Multicultural Marketplace in the U.S with a comprehensive and growing list of Black and Hispanic owned and focused publishers.

The world’s most valuable brands have seen their total brand value increase by 5.9 per cent despite the economic, social and personal impacts of COVID-19, according to a new ranking.

Marion Koopman is benoemd tot Chief Growth Officer bij GroupM EMEA. Naast haar rol als CEO bij Greenhouse, wordt Marion Koopman daarmee verantwoordelijk voor innovatie, transformatie en verbinding binnen GroupM EMEA

Global marketing communications company Ogilvy has appointed Andy Main Global CEO effective end of July.

WPP has unveiled a raft of actions and commitments it says will help it combat and address racial injustice and support Black and minority ethnic talent.

GroupM, WPP’s media investment group, has released a new brand safety report that offers new category-specific recommendations for marketers on the future of brand safety.

WPP has entered into a partnership with kidtech platform SuperAwesome that seek to champion privacy standards for children in the global digital space.

WPP has appointed Simona Maggini Country Manager for Italy, taking over from Massimo Costa who has decided to step down from the role.

WPP’s agency Mindshare has released the fourth ‘New Normal’ COVID-19 tracker that polled 1,000 persons in each market across 10 global markets.

Genomineerd zijn M2Media, Memo2, Mindshare, MPG., UM, Vertigo 6 en ZIGT. De winnaars van de Cross Media Awards worden bekendgemaakt tijdens het Cross Media Diner 2020 op 1 juli in Amsterdam

WPP’s end-to-end Creative Commerce agency, Geometry Global, has appointed Katie Streten as Head of Strategy for Middle East & North Africa region.

Nick Lawson has been appointed as MediaCom Global CEO starting July 1 2020 as the current Worldwide Chariman and CEO Stephen Allan steps down after 12 years at the helm.

MediaCom Turkey has secured the Procter & Gamble, P&G, integrated media business from July 1 2020.

The world’s largest advertising company WPP has suspended its £950 million share buyback plan, cancelled dividends and frozen any 2020 new hires and salary increments in a raft of cost reduction measures.

Geometry, WPP’s end-to-end Creative Commerce agency has promoted Nick Walsh to first-ever CEO of Middle East, North Africa effective immediately.

Customers are more inclined to TV advertisements which they feel are less intrusive than digital marketing.