Marketing Report

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[Vacancy] Nielsen has a position for Editor, Sports Desk

22-02-2024 | 09:05:00
Nielsen is directly looking for Editor, Sports Desk Full-time · Nieuwegein

[Vacancy] Nielsen has a position for Sport-Streaming-Catalogs Editor

22-02-2024 | 08:55:00
Nielsen is directly looking for Sport-Streaming-Catalogs Editor Full-time · Amsterdam

[Vacancy] Nielsen has a position for Image Collector, German language

22-02-2024 | 08:43:00
Nielsen is directly looking for Image Collector, German language  Full-time · Amsterdam

Reclamebestedingen retail daalden 5,6 procent in 2023; grote supermarkten -13,7 procent

22-02-2024 | 08:19:00
Marketing Report gaat de komende maanden in samenwerking met Nielsen diep de cijfers in om in kaart te brengen wat er in 2023 in diverse branches is gebeurd op gebied van mediabestedingen

[Marketing Week] Bob Koigi: Global ad spending defies pandemic to record historic growth

23-06-2021 | 12:45:00
As the global economy recovers from the devastating impacts of COVID-19, key sectors are bouncing back with numerous reports highlighting that while this will be a recovery year, there are signs that some sectors could record post pandemic growth rates.

[Marketing Week] Bob Koigi: Advancing partnerships across content, advertising and marketing

26-05-2021 | 10:17:53
With increased competition in the media, marketing, PR and advertising space and evolving consumer demands, agencies and corporates are looking at new and innovative ways to stay afloat while looking at ways of meeting market needs with partnerships becoming an all too common strategy.

[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency

05-05-2021 | 09:36:50
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.

Nielsen to integrate out of home viewing into national TV measurement

14-07-2020 | 11:39:27
Nielsen is planning to go ahead with the integration of out-of-home TV viewing into the national TV currency measurement starting in September 2020, as originally planned.

[Onderzoek] Nielsen: Groei supermarktomzet zwakt af naar +8,4 procent in de week 23/2020

12-06-2020 | 15:19:18
De omzet van de supermarkten voor de week die eindigde op 7 juni 2020 steeg met 8,4 procent op jaarbasis, dat is een daling van de groei ten opzichte van voorgaande weken. Dit blijkt uit de Nielsen Netherlands Supermarkt Forecast 2020

Nielsen introduces gaming tech for shopper research solutions

12-06-2020 | 12:13:02
Nielsen is betting on SmartStore, SmartShelf and SmartShopper to bring the latest in extreme reality and gaming technology to the forefront of shopper research.

Univision joins Nielen's Addressable TV Platform

13-05-2020 | 13:18:51
US-based Hispanic media company Univision Communications Inc. has joined Nielsen’s Addressable TV platform beta program.

Nielsen Global Connect, 1010data partnership targets retailers and manufacturers

30-04-2020 | 12:56:00
Nielsen Global Connect and 1010data have unveiled a new initiative that will allow them develop and commercialize solutions targeting retailers and manufacturers.

Nielsen, Scripps enter measurement services deal

15-04-2020 | 08:49:04
Nielsen and E.W. Scripps Company have entered into a multi-year agreement which will see Nielsen provide a comprehensive suite of measurement services for the Scripps local television stations.

[Onderzoek] Nielsen: grootste stijging mediabestedingen in vijf jaar

09-07-2019 | 12:26:10
De netto mediabestedingen in Nederland zijn in 2018 met 3,2 procent toegenomen tot 4,53 miljard euro. Online advertising was net als in andere jaren verantwoordelijk voor het grootste deel van de groei, de andere mediumtypen volgden op afstand


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