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[eMarketer] Marketers increasingly turn to TikTok for influencer marketing

20-01-2022 | 07:46:00
US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay.

[eMarketer] Social commerce in US exceeds $30 billion, China still king

08-07-2021 | 11:15:00
Social commerce sales in the US have been on an upward trajectory, and are estimated to reach $36.62 billion in 2021, marking a 35.8 per cent growth.

[eMarketer] Shopify new platform enhances checkout and storefront tools

07-07-2021 | 12:00:00
At the 2021 Unite conference, global e-commerce company Shopify revealed platform enhancements that give merchants more control over the look and functionality of their online storefronts.

[eMarketer] Upfront CTV ad spend in US to exceed $4 billion in 2021

02-07-2021 | 12:33:52
In  what points to the growing share of US ad spending on connected TV, advertisers are set increase their spend by nearly 50 per cent this year to $4.51 billion.

[eMarketer] Livestreaming e commerce takes shape in US

30-06-2021 | 12:30:00
Taobao, an ecommerce site and app that is part of China-based Alibaba, pioneered livestreaming ecommerce with the 2018 launch of Taobao Live, where charismatic hosts sell a raft of products to large audiences watching online.

[eMarketer] Target US ecommerce sales to hit $18 billion this year

24-06-2021 | 10:05:01
American retail corporation Target has defied odds to post phenomenal ecommerce growth. This year, its US ecommerce sales will hit $18.64 billion, almost as much as all its US ecommerce sales from 2016 to 2019 combined according to eMarketer.

[eMarketer] Virtual Reality and consumer marketing in China

11-06-2021 | 10:02:30
Even as companies in China invest in Virtual Reality to engage with consumers, the adoption of the emerging technology has failed to pick up as anticipated in recent years.

[eMarketer] Ecommerce channel ad spending on an impressive trajectory

04-06-2021 | 10:34:06
Before COVID-19 pandemic, ecommerce channel advertising had caught the eyes of advertisers, particularly on consumer packaged goods and retailers.

[eMarketer] Out Of Home advertising rebounds in China

03-06-2021 | 11:16:28
Out-Of-Home (OOH) advertising spend in China suffered the steepest drop in the wake of Covid-19, falling by 18.0 per cent year over year (YoY) in 2020.

[eMarketer] The meteoric growth of content creator economy

02-06-2021 | 10:00:15
The creator economy has been on a meteoric rise with marketers and social platforms in spirited efforts to work with them. This has opened a world of opportunities for creators to earn beyond brand partnerships.

[eMarketer] Proximity mobile payments redefine commerce

27-05-2021 | 09:23:39
As the pandemic-induced social distancing and sanitizing measures drive everyday interactions, consumers are embracing contactless payments for both online and offline platforms.

[eMarketer] US TV advertisers’ upfront commitments to reach nearly $20 billion this season

26-05-2021 | 10:13:47
At the height of the COVID-19 pandemic, US TV advertisers cancelled $3 billion of their upfront commitment around June as quoted by Media Dynamics as the pandemic ravaged economies.

[eMarketer] Striking a balance between crypto trading and environmental conservation

25-05-2021 | 09:30:31
However as crypto trading is mainstreamed, there are concerns about their carbon footprint and the environmental implications.

[eMarketer] US telecoms dump media businesses for 5G

21-05-2021 | 13:47:19
In what points to the next frontier for competition and battle for customers, US telecoms are pivoting from traditional media business to investment in expanding their 5G network foothold.

[eMarketer] Brands renewed focus on influencer marketing

19-05-2021 | 15:35:35
Influencer marketing continues to make inroads in today’s marketing mix with brands keen to include creators in their media plans, a departure from the past when their roles were underestimated.

[eMarketer] China’s strategy to dominate the next generation of internet

17-05-2021 | 09:30:45
As internet technologies evolve and global superpowers compete to exert dominance in that space, there have been spirited efforts and investments to achieve that goal.

[eMarketer] Digital video ad spending overtakes TV ad outlays in Canada

13-05-2021 | 09:23:58
Digital video ad spending in Canada reached a new milestone in 2020 when it overtook TV ad outlays for the first time.

[eMarketer] Tiktok to overtake Instragram and Snapchat as platform of choice among US Gen Zers

12-05-2021 | 08:50:04
Social media platform has TikTok been on an upward trajectory in terms of user base having recorded phenomenal growth in 2019 and 2020.

[eMarketer] Connected TV has become a frontrunner in digital advertising

07-05-2021 | 08:54:02
Investment in Connected TV, CTV, in US rose by 40.6 per cent year on year in 2020 to reach over 9 billion with this growth expected to be sustained this year to hit $13.41 billion, before growing more than double by 2025 according to a forecast by eMarketer.

[eMarketer] Paypal outlines global growth strategy

06-05-2021 | 09:35:33
Global payment behemoth Paypal has announced a raft of strategies it intends to roll out as it seeks to grow its foothold in US and worldwide.

[eMarketer] 5G network redefines payments and mobile commerce

05-05-2021 | 10:35:00
Despite being in its early stages of adoption, the 5G network is promising to revolutionize the retail industry as retailers invests in the network to make customers’ experience in-store and online fulfilling and exciting.

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