TBWA\Neboko wins Silver Entertainment Lion

Creative agency TBWA\Neboko has won a Silver Entertainment Lion for Sport in the Brand Partnerships, Sponsorships & Collaborations category.

The agency worked with the X Speedportal Rick & Morty campaign for adidas depicting that will transcends all dimensions.

Francine Li, Jury President, Entertainment Lions for Gaming and Global Head of Marketing, Riot Games: "Our inaugural Gaming for Entertainment jury wanted to recognise brave work that respects the nuances of gaming culture and creatively adds value to the player experience. The Grand Prix winner does this in spades. It taps into a universal truth in games: players don’t just love games, they love the whole universe around them."

www.canneslions.com