[Vacancy] Initiative is looking for a Media Consultant Rufus

[Vacancy] Initiative is looking for a Media Consultant Rufus

Initiative is directly looking for a:

Media Consultant Rufus

Position Summary

Are you a media professional? A media and audience expert, an expert in the field of consumer and communication behavior, technology, content and creation. Do you bring all this together to achieve the most optimal campaign for your client? That means we are looking for you! 

We have a passionate team of people and are proud of the diverse package of advertisers we get to work for. We believe that growth for our clients starts with knowledge of culture. Because culture always wins over demographics. The best brands and campaigns are part of culture. We know culture. We know what moves people, what drives them, what concerns them and how you to reach them. We know what their ideas are, their habits and why they behave the way they do. Thanks to our data, our unique research and especially our people, we are in constant contact with the culture and find relevant insights to help brands connect with their target group(s). 

Rufus, powered by Initiative, is Amazon’s dedicated media and communications agency working across retail, device, Flex, Amazon Web Services and Prime Video. We are part of IPG Mediabrands, a division of the Interpublic Group. We work together with inmany colleagues from our sister companies; Reprise, Matterkind and Yune. We work in so-called "Crafts" – Client Advice & Management, Strategy, Communications Design, Business Consultancy and Content & Partnerships. 

We are looking for someone for the role that is part of the Communications Design craft working for our client Amazon Prime Video. The people within this craft are the architects of the entire media ecosystem. They translate the strategy into an integrated mediaplan. We don’t look at the effects per channel, but we look at the total campaign experience (ecosystem planning). With the aim of optimizing every contact of a brand with the target group to the max. 

Are you interested in shaping the future of movies and television? Do you want to join one of the fastest growing industries - streaming? Do you want to define the next generation of how and what Amazon customers are watching in The Netherlands? Prime Video is a premium streaming service that offers customers a vast collection of TV shows and movies - all with the ease of finding what they love to watch in one place. Prime Video offer customers thousands of popular movies and TV shows including Amazon Originals and exclusive licensed content. Prime Video Netherlands is a fast-paced, growth business creating a dynamic work environment. You'll get to plan multi-media campaigns for some of the biggest Global and Dutch Originals as well as tapping into the Global network to learn and share across other locales. There might be the odd premiere you'll need to attend too! Come build the future of entertainment with Prime Video! 

Key Responsibilities

  • As a Comms Design Director on Amazon Prime Video you are responsible for generating and producing consumer, media, culture and market insights, which contribute to the creation of a media ecosystem for your clients.
  • Together with strategy and CAM's you determine the direction for the plan. And after that you work independently on designing the resource ecosystem.
  • For the realization of this, you brief the specialists within Mediabrands (Content & Partnership, Magna, Reprise, Matterkind and Marketing Sciences) and also work closely with them.
  • You use our tools to calculate different channel and budget scenarios (incl. owned, earned, shared and paid), taking into account the business objectives of the client.
  • You analyse the various ROI analyses and give advice for the best scenario based on insights and data.
  • On the job, you'll expand your knowledge of communication planning, learn how brands grow, what contributes to their success and what diverse communication strategies include and how they can make a difference. You are aware of the newest planning methods and insights (in industry, customer, category) and share them within your Craft and customer team. Within the company, you regularly share new insights, new platforms or beautiful ideas that have been presented to your customers. 


Desired Skills & Experience

  • HBO/WO education or equivalent work experience.
  • 5+ years of relevant experience (various mediatypes) on agency side.
  • The ability and enough knowledge of different media channels on and offline to be able to challenge, defend and lead the cross-channel planning of the account.
  • Being able to work successfully within a team, on multiple projects running simultaneously and under the pressure of tight deadlines.
  • Good relational skills to build and maintain professional relationships with clients, colleagues, and publishers.
  • Strong time management and organizational skills.
  • Stress resistant.
  • Strong presentation skills. 

It is the policy of IPG Mediabrands, divisions of the Interpublic Group, to provide equal employment opportunity to all employees and job applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability or any other basis prohibited by applicable law.

About Us

Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become. We call this Cultural Velocity ™. Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance. Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

Interested? Please contact: Claudine.van.den.Bos@initiative.com  or apply directly here.




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