Marketing Report
[Vacancy] Serviceplan has a position for Customer Journey Director BMW/MINI

[Vacancy] Serviceplan has a position for Customer Journey Director BMW/MINI

Service plan is directly looking for:

Customer Journey Director BMW/MINI

Serviceplan Group Netherlands  is looking for a  Customer Journey Director BMW/MINI  on behalf of ' The Marcom Engine'.


The Marcom Engine(TME) is the biggest transformation project in sales and marketing in the automotive industry.

TME is a unified architectural structure that fully integrates strategic and creative asset production and an ecosystem with 3 agencies: Serviceplan Group ,  MediaMonks & Berylls.

Our focus is on data-driven activation and efficient asset development. This includes increasing asset availability and flexibility, even when short notice.

As a transnational agency operating system for all European markets, TME comprehensively integrates the classic marketing disciplines of strategy, creation, and production with all relevant aspects of the customer journey - while raising them to a high-tech level.

This includes all areas of data-driven performance marketing and analytics, marketing automation, programmatic media, and CRM support.

TME focuses on advanced customer data analytics, highly automated communications production and delivery, digital media, and strong e-commerce support.



  • Serve as one of the main points of contact for the Dutch BMW & MINI client, collaborating internally and externally with operational and strategic leads, reporting to your Head of Customer Journey Director.
  • Manage the cross-functional domain/channel team for your campaigns, providing guidance, support, and mentorship to team members.
  • Have accountability for the entire lifecycle of campaigns, including local delivery management, domain/channel scope, activities, and KPIs.
  • Develop and maintain the master timeline and project schedule for your campaigns, ensuring timely execution across domains.
  • Foster integration across agencies to drive business value and meet client objectives, working alongside the other Account Directors /Customer Journey Directors and domain specialists (CRM, Digital Media, Web&Online, social & Content/Creation).
  • Align with the central TME teams, including strategy and client service, to ensure consistency and coordination.
  • Make an essential contribution to achieving targets and driving results.
  • Take local responsibility for budgets, annual marketing planning, and other financial matters within the designated areas of responsibility, in collaboration with your Head of Customer Journey Director.


  •       Minimum of 5 years of experience in the marketing media/agency or automotive  industry , preferably in a comparable role. 
  • Proven track record in agency account management, campaign management, client and senior stakeholder management, and problem-solving.
  • Strong operational excellence with the ability to meet service level agreements and deliver high-quality results.
  • Demonstrated financial and business acumen related to marketing activities.
  • Proficiency in understanding data analytics, utilizing insights to inform decision-making and optimize campaigns.
  • Excellent team management skills, with the ability to work with cross-functional teams.
  • Exceptional communication and interpersonal skills, enabling effective collaboration with clients and internal stakeholders.
  • Fluent in English and  Dutch – the ability to communicate effectively in Dutch is essential as well as being stationed in The Netherlands.


A good salary every 21st of the month that matches your experience and the quality of your work; We use salary scales per job group, the salary scale for this position is  €4,300  to around  €5,600  depending on your experience and knowledge

  • Hybrid working - 3 days office and 2 flexible (*You must be able to be at our Amsterdam office three days a week. A sponsor visa is unfortunately not possible ) 

  • Monthly  €20 discount  on your OneFit or BedrijfsfitnessNL  sports subscription
  • For your  mental health , you can use an external coach and the platform OpenUp
  • Lease bike possibility via HelloRider with an employer contribution of €50 per month
  • A phone allowance of €50 net per month, on ft basis
  • Travel allowance  (100% ov or €0.21ct per km) + a contribution of 2/3 to your pension
  • 25 holidays & the opportunity to use part of the 'standard' holidays flexibly. Furthermore, on an ft basis, you may also take an extra three days off per year for voluntary work
  • Participation in training courses and access to online development opportunities 
  • A varied Lunch at the office for an own contribution of €38 net per month
  • The possibility of having your holiday pay paid monthly instead of annually
  • A work culture that utilizes your input, creativity and talent within an entrepreneurial environment
  • The role is preferably full-time (40 hours, but 36 or 32 is also negotiable), with the prospect of a permanent position


Send your CV and answer three short questions. Of course, you can also come for a coffee first without any obligation! 

Have we received your response? Then we will let you know within a week whether you will be invited for an interview. If both sides like the introduction, a second interview will follow quickly.

 After that, we will let you know within four working days whether you can expect an offer from us.

Do you qualify and are interested in this position? Apply here .

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