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Ruben Westendorp is benoemd tot commercial director Refinery89

30-06-2020 | 15:15:00
Digital agency Refinery89 heeft Ruben Westendorp benoemd tot Commercial Director

Moolhuijsen, Benjamens en Hagendoorn organiseren Summer Masterclass voor bureaus

30-06-2020 | 14:47:00
Fred Moolhuijsen en Rob Benjamens van B&BA bundelen de krachten met specialist Bert Hagendoorn voor een Summer Masterclass in augustus. Het programma is gericht op creatieve ondernemers en de kans om het maximale uit het jaar te halen

Unilever suspends US Facebook, Instagram and Twitter ads over hate speech

29-06-2020 | 13:07:00
Unilever has announced that it was suspending brand advertising in social media platforms Facebook, Instagram and Twitter in the US as part of the ‘Stop Hate for Profit’ campaign.

[Forum] Hoe kunnen media in Nederland optimaal gebruikmaken van de adverteerdersboycot van social media?

29-06-2020 | 07:08:00
De afgelopen dagen maakten onder meer Coca-Cola, Unilever, Starbucks, Honda en Levi's bekend dat zij voorlopig stoppen met adverteren op social media

Ogilvy appoints Andy Main as Global CEO

24-06-2020 | 13:47:03
Global marketing communications company Ogilvy has appointed Andy Main Global CEO effective end of July.

WPP announces raft of actions, resources to fight racism

18-06-2020 | 12:22:22
WPP has unveiled a raft of actions and commitments it says will help it combat and address racial injustice and support Black and minority ethnic talent.

ADCN announces nominees for Dutch Creativity Awards 2020

17-06-2020 | 11:13:36
ADCN has released the list of nominees for the 2020 Dutch Creative Awards spread across advertising, design and craft and next categories.

[Column] Baba Touré: Racisme

13-06-2020 | 14:24:00
Trying to do the right thing was de naam van een call met 40 vakgenoten binnen de reclame, met als aanleiding het gesprek dat in Nederland op gang is gekomen rondom racisme. De initiatiefnemers hadden de beste bedoelingen. Tijdens de call werd alleen erg pijnlijk duidelijk dat perspectief creëren lastig is

Open brief VEA inzake racisme: Het moet anders, we voelen ons verantwoordelijk

13-06-2020 | 07:43:00
VEA, de vereniging van communicatie-adviesbureaus, heeft een open brief gestuurd onder de titel het moet anders, we voelen ons verantwoordelijk, naar aanleiding van de discussies en protesten tegen racisme

Group M releases brand safety report for marketers

11-06-2020 | 13:17:00
GroupM, WPP’s media investment group, has released a new brand safety report that offers new category-specific recommendations for marketers on the future of brand safety.

Nederlandse tech-start-up Be-Addy haalt 800.000 euro op in de eerste investeringsronde

10-06-2020 | 15:19:00
Be-Addy, een start-up die software ontwikkelt voor mediaplanning, heeft 800.000 euro opgehaald. Dit geld wordt ingezet voor de verdere ontwikkeling van de technologie van Be-Addy

TikTok rolls out campaign to support creative industry during corona crisis

10-06-2020 | 12:20:17
TikTok has collaborated with creative platform It’s Nice That to offer support to the creative industry that has been affected by the corona crisis through a series called 'Creative Canvas'.

HSBC, BP and Milka win in Kantar’s premier creative effectiveness awards

09-06-2020 | 15:30:00
BP’s Blind Date, Milka’s Christmas ad Give to those who give the most and HSBC’s CSR Birmingham are the most effective ads according to Kantar’s inaugural Creative Effectiveness awards.

Validators en KICK! Creative Agency gaan samenwerken

05-06-2020 | 11:24:00
Na eerdere gezamenlijke klantprojecten hebben Validators en KICK! Creative Agency hun partnership deze week officieel beklonken. Validators test vanaf nu de effectiviteit van creaties van KICK!

World Federation of Advertisers launches world’s first guide on data ethics for brands

04-06-2020 | 17:45:10
The World Federation of Advertisers has launched the world’s first guide for brands on data ethics in advertising, designed to provide clear actions and practical guidance.

WPP and SuperAwesome raise children privacy standards in digital space

29-05-2020 | 12:09:57
WPP has entered into a partnership with kidtech platform SuperAwesome that seek to champion privacy standards for children in the global digital space.

Simona Maggini appointed WPP County Manager for Italy

28-05-2020 | 11:35:57
WPP has appointed Simona Maggini Country Manager for Italy, taking over from Massimo Costa who has decided to step down from the role.

MeMo² THX. platform gets six nominations in the IAB Europe Research Awards 2020

27-05-2020 | 13:02:55
Independent marketing and business consulting agency MeMo² has been shortlisted in six categories of the IAB Europe Research Awards 2020 for its THX. case.

Dentsu Aegis Network launches online curriculum for schools

25-05-2020 | 15:11:00
Dentsu Aegis Network (DAN) has launched a new online curriculum for schools, delivered through its flagship schools programme, The Code.

Multinationals extend ad spend squeeze amid COVID-19, WFA tracker

15-05-2020 | 15:44:22
Large multinationals world over could scale back on spending as the impacts of coronavirus continue to take a toll on businesses, the latest World Federation of Advertisers, WFA, Covid-19 Response Tracker shows.

Erik van Engelen benoemd tot voorzitter bvA

15-05-2020 | 15:20:00
Erik van Engelen, algemeen directeur ad interim van Wildlands Adventure Zoo is benoemd tot voorzitter van de bvA, de bond van adverteerders

Univision joins Nielen's Addressable TV Platform

13-05-2020 | 13:18:51
US-based Hispanic media company Univision Communications Inc. has joined Nielsen’s Addressable TV platform beta program.

IPG Media Lab, Magna study quantifies human presence value in digital ads

13-05-2020 | 12:51:58
The subject of quantifying digital ad viewability has received new insights from a new study conducted by MAGNA and IPG Media Lab.

TikTok mulls revenue share with influencers in new ad format

12-05-2020 | 13:27:26
TikTok is working on a new advertising model that will give advertisers the option of using call-to-action buttons such as ‘shop now’ within influencer content.

Corona crisis redefines digital marketing mixes for marketing leaders, Gartner

08-05-2020 | 10:36:04
As the novel corona virus pandemic continues to disrupt how businesses operate, brands are innovating by going digital in what now presents an opportunity for marketing leaders.

Coca-Cola digital ads celebrate humanity amid Covid-19

06-05-2020 | 12:01:07
Coca-Cola has unveiled a series of online films appreciating the everyday support and togetherness being exhibited in the wake of coronavirus crisis.

[Onderzoek] MediaTest: Jongeren niet altijd positief over corona-inhakers in reclame

24-04-2020 | 08:17:43
Elke twee weken vraagt marktonderzoeksbureau MediaTest aan de jongeren in haar online panel hoe zij tegen de coronacrisis aankijken. Sinds de vorige meting is er weer veel veranderd omtrent het coronavirus: hoe denken de jongeren hierover

Marketing budget cuts due to Covid-19 to hit advertising hard, Gartner survey

23-04-2020 | 10:42:10
Seventy-six percent of marketing leaders have predicted a dip in marketing budgets as Covid-19 pandemic continue to take a toll on businesses in a survey of 360 respondents carried out by Gartner Inc.

WFA unveils guide on diversity and inclusion in marketing

22-04-2020 | 09:39:33
World Federation of Advertisers has launched a report on inclusion and diversity that in the marketing sector offering brand marketers and agencies guidelines on improving performance in the industry.

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