[eMarketer] Upfront CTV ad spend in US to exceed $4 billion in 2021

[eMarketer] Upfront CTV ad spend in US to exceed $4 billion in 2021

02-07-2021 12:33:52 | Door: Bob Koigi | hits: 1844 | Tags:

In  what points to the growing share of US ad spending on connected TV, advertisers are set increase their spend by nearly 50 per cent this year to $4.51 billion.

According to eMarketer, this figure includes the cumulative CTV video ad spending committed in advance, including spending as a result of TV Upfronts, the Interactive Advertising Bureau (IAB) Digital Content NewFronts, and other events and meetings throughout the year.

Further, eMarketer predicts close to two-thirds of upfront digital video ad allocations to be allocated to CTV placements this year. About one-third of all CTV video ad spending is committed upfront.

Read the full eMarketer article here



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