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Univision joins Nielen's Addressable TV Platform

13-05-2020 | 13:18:51
US-based Hispanic media company Univision Communications Inc. has joined Nielsen’s Addressable TV platform beta program.

IPG Media Lab, Magna study quantifies human presence value in digital ads

13-05-2020 | 12:51:58
The subject of quantifying digital ad viewability has received new insights from a new study conducted by MAGNA and IPG Media Lab.

TikTok mulls revenue share with influencers in new ad format

12-05-2020 | 13:27:26
TikTok is working on a new advertising model that will give advertisers the option of using call-to-action buttons such as ‘shop now’ within influencer content.

Corona crisis redefines digital marketing mixes for marketing leaders, Gartner

08-05-2020 | 10:36:04
As the novel corona virus pandemic continues to disrupt how businesses operate, brands are innovating by going digital in what now presents an opportunity for marketing leaders.

Coca-Cola digital ads celebrate humanity amid Covid-19

06-05-2020 | 12:01:07
Coca-Cola has unveiled a series of online films appreciating the everyday support and togetherness being exhibited in the wake of coronavirus crisis.

[Onderzoek] MediaTest: Jongeren niet altijd positief over corona-inhakers in reclame

24-04-2020 | 08:17:43
Elke twee weken vraagt marktonderzoeksbureau MediaTest aan de jongeren in haar online panel hoe zij tegen de coronacrisis aankijken. Sinds de vorige meting is er weer veel veranderd omtrent het coronavirus: hoe denken de jongeren hierover

Marketing budget cuts due to Covid-19 to hit advertising hard, Gartner survey

23-04-2020 | 10:42:10
Seventy-six percent of marketing leaders have predicted a dip in marketing budgets as Covid-19 pandemic continue to take a toll on businesses in a survey of 360 respondents carried out by Gartner Inc.

WFA unveils guide on diversity and inclusion in marketing

22-04-2020 | 09:39:33
World Federation of Advertisers has launched a report on inclusion and diversity that in the marketing sector offering brand marketers and agencies guidelines on improving performance in the industry.

Dorst & Lesser aan de slag voor Vereniging Gehandicaptenzorg Nederland

20-04-2020 | 10:33:00
Sinds 1 april is Dorst & Lesser de socialmediapartner van de branchevereniging Gehandicaptenzorg Nederland.

Dentsu Group acquires 100 per cent stake in Merkle

17-04-2020 | 12:32:26
Dentsu Aegis Network has accelerated the purchase of 100 per cent Merkle shares ahead of the 2021 buyout date having now signed the complete ownership agreement.

Publicis Groupe announces strong action amid coronavirus crisis

16-04-2020 | 13:39:54
French advertising firm Publicis Groupe has posted a 17 per cent growth in net revenue for the first quarter of 2020 compared to the same period last year.

Dept maakt campagne voor Thuiswinkel.org

14-04-2020 | 14:18:00
Per dag worden 1,5 miljoen pakketjes besteld. Thuiswinkel.org ontwikkelde in samenwerking met Dept een campagneboodschap om de consument begrip te vragen voor de werknemers die zich blijven inzetten om mensen in hun (levens)behoeften te kunnen voorzien

Eighty per cent of multinationals postpone campaigns amid Covid-19, WFA

09-04-2020 | 13:15:58
Four out of every five marketers in major multinationals are postponing planned campaigns due to the Coronavirus crisis.

WPP unveils cost reduction plan to tackle corona crisis

02-04-2020 | 17:05:00
The world’s largest advertising company WPP has suspended its £950 million share buyback plan, cancelled dividends and frozen any 2020 new hires and salary increments in a raft of cost reduction measures.

Consumers express concerns over digital advertising

01-04-2020 | 10:50:00
Customers are more inclined to TV advertisements which they feel are less intrusive than digital marketing.

Global ad market to record single digit growth amid COVID-19, Magna

01-04-2020 | 10:24:00
Slower sales and profits coupled with a lull in business activities occasioned by the coronavirus crisis are set to take a toll on global advertising.

Cola-Cola stops advertising to focus on COVID-19

01-04-2020 | 10:17:26
Soft drinks multinational Coca Cola has announced that it is suspending all advertisements for its brands effective April

[Forum] Moeten adverteerders in tijden van coronacrisis niet volop inzetten op branding?

27-03-2020 | 10:00:00
Aangejaagd door digitalisering, is marketing in de afgelopen jaren steeds meer opgeschoven richting sales en transactie. Alom wordt onderkend dat branding hieronder heeft geleden. Daarom deze keer in ons forum deze vraag

[Column] Nathalie Peters (MORGENFRISK): Stoppen met communiceren is voor merken niet de oplossing

26-03-2020 | 17:05:00
Sommige merken volgen de better be safe than say sorry-strategie, maar het verstijven, niet meer bewegen en niet meer communiceren is niet de oplossing

MAGNA Nederland: effect van de coronacrisis op mediagedrag en advertentiemarkt

26-03-2020 | 11:55:00
De opgelegde maatregelen door de overheid houden de overgrote meerderheid van de Nederlandse bevolking thuis. Hierdoor zien we een significante afname van het woon-werkverkeer en dit leidt tot een ander mediagebruik

Alleen samen krijgen we corona onder controle

26-03-2020 | 08:03:00
De Rijksoverheid start de campagne Alleen-samen. De campagne is ontwikkeld door Roorda Reclamebureau in samenwerking met BKB en geproduceerd door HALAL

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