Marketing Report
Logitech G and McLaren partnership ushers a new era of racing

Logitech G and McLaren partnership ushers a new era of racing

Logitech G, a brand of Logitech International, has renewed partnership with McLaren bringing about a new era of racing.

This partnership is bolstered by Logitech G’s proficiency in esports, eracing and gaming technology and McLaren’s rich heritage in the automotive and motorsports giving the two companies an opportunity to redefine esports this year.

Mark Waller, Managing Director sales and marketing, McLaren Racing: “Logitech G has supported McLaren’s esports endeavours from the start, and I’m pleased to extend this partnership across this group. Logitech G is unique in their process and the way they collaborate with their partners to create the best experience and high-quality products for gamers. We are excited to bring a new G Challenge to gamers and open a new gateway into the world of racing.”

Logitech G and McLaren have been frontrunners in the growth and take off of the eracing with competitions including Logitech G Challenge and McLaren Shadow Project and the Logitech G Challenge having been crucial in creating community interest in the sport. The events cumulatively attracted over one million competitors in 2018 and 2019. This has inspired the two companies to team up in rolling a single competition dubbed G Challenge 2020 that has been billed the most inclusive eracing competition in the world.

Vincent Borel, General Manager of gaming simulation:”McLaren is a pioneer in the automotive space and the hyper-competitive world of Formula 1. We are thrilled to continue our partnership and broaden our commitment to a shared vision that elevates eracing within the world of gaming and beyond. Together with McLaren, we will create a thrilling eracing experience that will ignite the passion and racing spirit in all of us.”

As the countdown to the G Challenge online racing competition officially begins, fans and enthusiasts are encouraged to be on top of the game and keep being updated by visiting


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