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TikTok has announced that the self-self-advertising platform that was previously only available to select customers and only available in a select number of markets is now accessible to all businesses globally:

The world Federation of Advertisers, WFA, has unveiled the first of its kind guide on how to to convert the actions and perception of marketing procurement.

A new study posits that diversifying ad formats in digital advertising can help marketers better convey their story and create bigger impact on awareness, brand favorability, as well as research and purchase intent.

In a bid to balance between brand safety and responsibility in advertising, IPG MediaBrands has unveiled its ten Media Responsibility Principles, MRP.

The world’s most valuable brands have seen their total brand value increase by 5.9 per cent despite the economic, social and personal impacts of COVID-19, according to a new ranking.

Digital agency Refinery89 heeft Ruben Westendorp benoemd tot Commercial Director

Fred Moolhuijsen en Rob Benjamens van B&BA bundelen de krachten met specialist Bert Hagendoorn voor een Summer Masterclass in augustus. Het programma is gericht op creatieve ondernemers en de kans om het maximale uit het jaar te halen

Unilever has announced that it was suspending brand advertising in social media platforms Facebook, Instagram and Twitter in the US as part of the ‘Stop Hate for Profit’ campaign.

De afgelopen dagen maakten onder meer Coca-Cola, Unilever, Starbucks, Honda en Levi's bekend dat zij voorlopig stoppen met adverteren op social media

Global marketing communications company Ogilvy has appointed Andy Main Global CEO effective end of July.

WPP has unveiled a raft of actions and commitments it says will help it combat and address racial injustice and support Black and minority ethnic talent.

ADCN has released the list of nominees for the 2020 Dutch Creative Awards spread across advertising, design and craft and next categories.

Trying to do the right thing was de naam van een call met 40 vakgenoten binnen de reclame, met als aanleiding het gesprek dat in Nederland op gang is gekomen rondom racisme. De initiatiefnemers hadden de beste bedoelingen. Tijdens de call werd alleen erg pijnlijk duidelijk dat perspectief creëren lastig is

VEA, de vereniging van communicatie-adviesbureaus, heeft een open brief gestuurd onder de titel het moet anders, we voelen ons verantwoordelijk, naar aanleiding van de discussies en protesten tegen racisme

GroupM, WPP’s media investment group, has released a new brand safety report that offers new category-specific recommendations for marketers on the future of brand safety.

Be-Addy, een start-up die software ontwikkelt voor mediaplanning, heeft 800.000 euro opgehaald. Dit geld wordt ingezet voor de verdere ontwikkeling van de technologie van Be-Addy

TikTok has collaborated with creative platform It’s Nice That to offer support to the creative industry that has been affected by the corona crisis through a series called 'Creative Canvas'.

BP’s Blind Date, Milka’s Christmas ad Give to those who give the most and HSBC’s CSR Birmingham are the most effective ads according to Kantar’s inaugural Creative Effectiveness awards.

Na eerdere gezamenlijke klantprojecten hebben Validators en KICK! Creative Agency hun partnership deze week officieel beklonken. Validators test vanaf nu de effectiviteit van creaties van KICK!

The World Federation of Advertisers has launched the world’s first guide for brands on data ethics in advertising, designed to provide clear actions and practical guidance.