Tag Resultaten
[Forum] Hoe kunnen media in Nederland optimaal gebruikmaken van de adverteerdersboycot van social media?
De afgelopen dagen maakten onder meer Coca-Cola, Unilever, Starbucks, Honda en Levi's bekend dat zij voorlopig stoppen met adverteren op social media
Ogilvy appoints Andy Main as Global CEO
Global marketing communications company Ogilvy has appointed Andy Main Global CEO effective end of July.
WPP announces raft of actions, resources to fight racism
WPP has unveiled a raft of actions and commitments it says will help it combat and address racial injustice and support Black and minority ethnic talent.
ADCN announces nominees for Dutch Creativity Awards 2020
ADCN has released the list of nominees for the 2020 Dutch Creative Awards spread across advertising, design and craft and next categories.
[Column] Baba Touré: Racisme
Trying to do the right thing was de naam van een call met 40 vakgenoten binnen de reclame, met als aanleiding het gesprek dat in Nederland op gang is gekomen rondom racisme. De initiatiefnemers hadden de beste bedoelingen. Tijdens de call werd alleen erg pijnlijk duidelijk dat perspectief creëren lastig is
Open brief VEA inzake racisme: Het moet anders, we voelen ons verantwoordelijk
VEA, de vereniging van communicatie-adviesbureaus, heeft een open brief gestuurd onder de titel het moet anders, we voelen ons verantwoordelijk, naar aanleiding van de discussies en protesten tegen racisme
Group M releases brand safety report for marketers
GroupM, WPP’s media investment group, has released a new brand safety report that offers new category-specific recommendations for marketers on the future of brand safety.
Nederlandse tech-start-up Be-Addy haalt 800.000 euro op in de eerste investeringsronde
Be-Addy, een start-up die software ontwikkelt voor mediaplanning, heeft 800.000 euro opgehaald. Dit geld wordt ingezet voor de verdere ontwikkeling van de technologie van Be-Addy
TikTok rolls out campaign to support creative industry during corona crisis
TikTok has collaborated with creative platform It’s Nice That to offer support to the creative industry that has been affected by the corona crisis through a series called 'Creative Canvas'.
HSBC, BP and Milka win in Kantar’s premier creative effectiveness awards
BP’s Blind Date, Milka’s Christmas ad Give to those who give the most and HSBC’s CSR Birmingham are the most effective ads according to Kantar’s inaugural Creative Effectiveness awards.
Validators en KICK! Creative Agency gaan samenwerken
Na eerdere gezamenlijke klantprojecten hebben Validators en KICK! Creative Agency hun partnership deze week officieel beklonken. Validators test vanaf nu de effectiviteit van creaties van KICK!
World Federation of Advertisers launches world’s first guide on data ethics for brands
The World Federation of Advertisers has launched the world’s first guide for brands on data ethics in advertising, designed to provide clear actions and practical guidance.
WPP and SuperAwesome raise children privacy standards in digital space
WPP has entered into a partnership with kidtech platform SuperAwesome that seek to champion privacy standards for children in the global digital space.
Simona Maggini appointed WPP County Manager for Italy
WPP has appointed Simona Maggini Country Manager for Italy, taking over from Massimo Costa who has decided to step down from the role.
MeMo² THX. platform gets six nominations in the IAB Europe Research Awards 2020
Independent marketing and business consulting agency MeMo² has been shortlisted in six categories of the IAB Europe Research Awards 2020 for its THX. case.
Dentsu Aegis Network launches online curriculum for schools
Dentsu Aegis Network (DAN) has launched a new online curriculum for schools, delivered through its flagship schools programme, The Code.
Multinationals extend ad spend squeeze amid COVID-19, WFA tracker
Large multinationals world over could scale back on spending as the impacts of coronavirus continue to take a toll on businesses, the latest World Federation of Advertisers, WFA, Covid-19 Response Tracker shows.
Erik van Engelen benoemd tot voorzitter bvA
Erik van Engelen, algemeen directeur ad interim van Wildlands Adventure Zoo is benoemd tot voorzitter van de bvA, de bond van adverteerders
Univision joins Nielen's Addressable TV Platform
US-based Hispanic media company Univision Communications Inc. has joined Nielsen’s Addressable TV platform beta program.
IPG Media Lab, Magna study quantifies human presence value in digital ads
The subject of quantifying digital ad viewability has received new insights from a new study conducted by MAGNA and IPG Media Lab.