Tag Resultaten
Ad format diversification delivers higher returns on investment, survey
A new study posits that diversifying ad formats in digital advertising can help marketers better convey their story and create bigger impact on awareness, brand favorability, as well as research and purchase intent.
IPG MediaBrands unveils principles to guide brand safety and responsibility in advertising
In a bid to balance between brand safety and responsibility in advertising, IPG MediaBrands has unveiled its ten Media Responsibility Principles, MRP.
Unilever suspends US Facebook, Instagram and Twitter ads over hate speech
Unilever has announced that it was suspending brand advertising in social media platforms Facebook, Instagram and Twitter in the US as part of the ‘Stop Hate for Profit’ campaign.
ADCN announces nominees for Dutch Creativity Awards 2020
ADCN has released the list of nominees for the 2020 Dutch Creative Awards spread across advertising, design and craft and next categories.
Group M releases brand safety report for marketers
GroupM, WPP’s media investment group, has released a new brand safety report that offers new category-specific recommendations for marketers on the future of brand safety.
World Federation of Advertisers launches world’s first guide on data ethics for brands
The World Federation of Advertisers has launched the world’s first guide for brands on data ethics in advertising, designed to provide clear actions and practical guidance.
IPG Mediabrands: Cadreon heet voortaan Matterkind
Het IPG Mediagroup-bedrijfsonderdeel Cadreon is omgedoopt tot Matterkind. Daarmee wil IPG Mediagroup de focus leggen bij media-activatie via adressable tools waarbij prioriteit wordt gegeven aan de ervaring van de consument
Langere advertentieduur in supermarkten
Waar voorheen een advertentieslot een duur had van 6 seconden, is het bij het digitale supermarktennetwerk van Centercom nu ook mogelijk om een advertentieduur te kiezen van 5 of 10 seconden
