Tag Resultaten

World’s 25 largest agency companies and the state of the agency market

03-05-2023 | 08:15:00
WPP, Accenture Accenture’s Song and Publicis Groupe are among the top 25 global agency companies by revenue according to the Ad Age Agency Report 2023.

Azerion voegt 179 titels van hyperlokale advertentieplatform HYPR toe aan portfolio

31-01-2023 | 19:39:00
Azerion gaat samenwerken met het hyperlokale advertentieplatform HYPR. Voor adverteerders betekent dit de mogelijkheid om via het groeiende netwerk van beide bedrijven lokaal te adverteren bij diverse Nederlandse gemeenten

[Marketing Week] Bob Koigi: UN picks top small businesses investing in “Good Food for All”

28-07-2021 | 12:45:00
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.

 [Marketing Report] Bob Koigi: Tech revolutionizes ad impact measurement

30-06-2021 | 13:30:00
Advertisers are increasingly turning to tech solutions to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress.

Global economic recovery brings record ad market growth, Magna forecast

17-06-2021 | 13:15:00
Magna has released its advertising forecasts for June 2021 indicating that global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020.

[Colulmn] Magdalena Flick (Outbrain): 5 Redenen waarom het tijd is om Native Advertising een leidende rol te geven in jouw mediamix

18-05-2021 | 14:38:00
Hoewel sociale media het publiek op nieuwe en impactvolle manieren met elkaar hebben verbonden, worden merken die daar adverteren voortdurend geconfronteerd met zorgen over brand safety en vertrouwen

IPG MediaBrands unveils principles to guide brand safety and responsibility in advertising

09-07-2020 | 11:53:00
In a bid to balance between brand safety and responsibility in advertising, IPG MediaBrands has unveiled its ten Media Responsibility Principles, MRP.

ADCN announces nominees for Dutch Creativity Awards 2020

17-06-2020 | 11:13:36
ADCN has released the list of nominees for the 2020 Dutch Creative Awards spread across advertising, design and craft and next categories.

World Federation of Advertisers launches world’s first guide on data ethics for brands

04-06-2020 | 17:45:10
The World Federation of Advertisers has launched the world’s first guide for brands on data ethics in advertising, designed to provide clear actions and practical guidance.

Eighty per cent of multinationals postpone campaigns amid Covid-19, WFA

09-04-2020 | 13:15:58
Four out of every five marketers in major multinationals are postponing planned campaigns due to the Coronavirus crisis.

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